Entrepreneurial Values
Class 11 Entrepreneurship — Understanding values that drive successful entrepreneurs
Meaning of Values
A civilized society considers qualities like honesty, truthfulness, integrity, etc., as important for a happy and healthy living. These sets of beliefs that provide standards which guide behaviour are known as values. In relation to business, social values define the objectives of business as well as the manner in which business affairs should be conducted. Entrepreneurs share some of these qualities — these are called entrepreneurial values.
Core Values
Click a factor node on the diagram to see how it shapes core values
The Four Core Entrepreneurial Values
Research studies have revealed four core values generally possessed by dynamic entrepreneurs. However, these values are not found in the same degree among all entrepreneurs.