Functions of an Entrepreneur
Class 11 CBSE Entrepreneurship — Entrepreneurial, Promotional, Managerial & Commercial Functions
Entrepreneurial Functions
Source: Rajesh Marwaha and J. S. Mehandipur, “Entrepreneurship and Small Business”
Promotional Functions
Discovery of an Idea
1/4
The entrepreneur visualizes that there are opportunities for a particular type of business that can be profitably run.
The idea may be to exploit new areas of natural resources, a more profitable venture, or an existing line of business. He/she develops the idea with experts in the field.
Karsan Bhai Patel (Nirma): Working as a factory chemist, he started making detergent powder in his kitchen for poor rural women of Gujarat. Today Nirma sells over 8 lakh tonnes annually, holds 40% of the Indian market.