Entrepreneurship
Entrepreneurship for CBSE Class 12 Commerce — explore the complete entrepreneurial journey from opportunity identification to resource mobilisation across 6 units.
• Entrepreneurial Opportunity — opportunity sensing, environment scanning, PESTEL framework, problem identification, creativity and innovation
• Entrepreneurial Planning — forms of business organisation, sole proprietorship, partnership, joint stock company, HUF, cooperative, business plan
• Enterprise Marketing — marketing mix 4Ps, SMART goals, branding, pricing strategies, distribution channels, promotion, sales strategy, CRM
• Enterprise Growth Strategies — franchising, mergers and acquisitions, value chain analysis, moving up the value chain
• Business Arithmetic — unit economics, break-even analysis, cash flow projections, budgeting, working capital, EOQ, ROI and ROE
• Resource Mobilization — sources of finance, capital markets, primary and secondary markets, SEBI, angel investors, venture capital, SFIs
Perfect for CBSE board exam preparation.
Class 12
Entrepreneurial Opportunity
Unit 1: Sensing entrepreneurial opportunities, PESTEL framework, problem identification, idea fields, creativity and innovation, and opportunity assessment.
Entrepreneurial Planning
Unit 2: Forms of business organization, business plan preparation, and formalities for starting a business.