Factors Affecting Price Elasticity
Chapter 4: Elasticity of Demand — 9 Factors That Influence Elasticity
The Nine Factors
Click any factor card to expand its detailed explanation. Only one factor expands at a time.
Samosa Stall Connection: Consider how each factor affects a samosa stall's customers. Nature: Samosas are a comfort food (elastic — skip if too expensive). Substitutes: Many alternatives (kachori, vada pav, bhajiya) → elastic. Income level: A college canteen's students have limited budgets → highly elastic. Price level: Samosas are inexpensive → inelastic individually, but a big price jump changes behavior. Postponement: You can always skip a samosa today → elastic. Habit: Daily samosa buyers become habitual → less elastic over time. Every factor simultaneously shapes the final elasticity.
Closing note: Elasticity of demand for a commodity is affected by a number of factors. However, it is difficult to say which particular factor or combination of factors determines the elasticity. It all depends upon the circumstances of each case.