Construction of Questionnaire
Class 11 Statistics — Definition, Types of Questions, 14 Principles, and Specimen Questionnaire
What is a Questionnaire?
The construction of a Schedule or a Questionnaire is a specific art. The framing of questions and overall drafting of a questionnaire have strong bearing upon the quality of the questionnaire. It is to be prepared on such a pattern that it evokes the desired response. Preparing a questionnaire is a technical job and requires a great deal of skill, expertise and practice.
Types of Questions
Closed-ended or structured questions (Two-way or MCQ) are easy to use, score and code for analysis. However, they are difficult to frame as alternatives must clearly represent both sides. The choice of 'Any Other' is provided in case the true response is absent.
Open-ended or unstructured questions allow for more individualised responses, but they are difficult to interpret and hard to score since there are many variations in responses.
14 Principles of Questionnaire Design
Specimen Questionnaire
Below is a specimen questionnaire for a survey on consumer eating preferences — rendered as it would appear to a respondent.
QUESTIONNAIRE
Consumer Eating Preferences Survey
1. Name:
2. Age:
3. Address:
4. Sex:
5. Phone:
Landline:Mobile:
6. Monthly Family Income:
7. What kind of food do you normally eat at home?
8. How frequently do you eat out?
9. You usually go out with:
10. Any specific days when you go out:
11. You generally go out for:
12. Where do you usually go:
13. How much do you spend on eating out (one time):
14. Which is your favourite eating point:
15. What are the distinguishing factors you look for while eating out (Rank 1-8):
[ ]Quality
[ ]Price
[ ]Taste
[ ]Location
[ ]Service
[ ]Wide Menu Range
[ ]Home Delivery
[ ]Others
Thank you for your time and cooperation!