Break-Even Analysis for Multiple Products
Business Arithmetic — when revenue equals expenses, and why the sales mix decides how fast you get there
What is the Break-Even Point?
Sales Mix and the Weighted Contribution Approach
Sales mix
| Product A | Product B | Product C | |
|---|---|---|---|
| Sales price per unit | ₹ 15/- | ₹ 21/- | ₹ 36/- |
| Variable cost per unit | ₹ 9/- | ₹ 14/- | ₹ 19/- |
| Contribution margin per unit | ₹ 6/- | ₹ 7/- | ₹ 17/- |
| Sales mix percentage | 20% | 20% | 60% |
| Weighted CM per unit | ₹ 1.2/- | ₹ 1.4/- | ₹ 10.2/- |
Solved Example
Problem
Solution
BEP = 3,125 units of sales mix; BEP in rupees = ₹ 90,000
So what?
Why the Sales Mix Changes the Break-Even — Toy Craft
| Alligators | Dolphins | |
|---|---|---|
| Sales Price | ₹ 20/- | ₹ 25/- |
| Variable Costs | ₹ 8/- | ₹ 10/- |
Problem
A. Current sales: 140,000 alligators + 60,000 dolphins (mix 14:6). Assuming the mix stays constant, how many alligators and dolphins must the company sell to break even?
B. Current sales: 60,000 alligators + 140,000 dolphins (mix 6:14). Assuming the mix stays constant, how many must be sold to break even?
C. Explain why the total number of toys needed to break even in (a) differs from (b).
Toy Craft — flip the sales mix
Weighted average CM
₹ 12.90
= (₹ 12 × 0.7) + (₹ 15 × 0.3)
Total units to break even
1,00,000
₹ 12,90,000 ÷ ₹ 12.90
Dolphins carry a higher contribution margin (₹ 15 vs ₹ 12) — tilt the mix towards them and the bar (and the break-even) shrinks.
Why the answer changes — the cause-effect
Key Takeaways
Key Takeaways
- Break-even point is where total revenue equals total expenses — neither profit nor loss.
- Single-product BEP quantity = Fixed Expenses ÷ (Selling Price − Variable Cost per unit).
- For multiple products, use the weighted average contribution margin = Σ (CM per unit × sales mix %).
- BEP units of sales mix = Total Fixed Cost ÷ Weighted Average CM per unit; then allocate by mix ratio.
- A mix weighted toward higher-margin products lowers the total units needed to break even.
- So what? — Any menu, shelf or catalogue is a sales mix; the maths above is how real owners decide what to push.