NextQ18

Fizz and Lime is an established beverage company which started bottling Wheat Grass Juice, Bitter Gourd with Jamun and Amla with Aloevera. It is planning to expand externally without compromising the unique taste of these drinks. Belligio juices got exclusive rights to manufacture and sell Wheat Grass and Amla, Aloevera under the name Fizz and Lime. Belligio Juice had to use only the ingredients supplied by Fizz and Lime to produce, bottle and distribute the two drinks. Identify and explain the form of external expansion adopted by Fizz and Lime.

Mergers and AcquisitionsStudy Simplify SpecialPYQ1MCQAR
Question 17

Assertion (A): Mergers and Acquisitions is a potential strategy for ensuring the accelerated growth of business. Reason (R): Growing through Mergers and Acquisitions usually turns out to be less expensive as compared with internal expansion, particularly when the replacement cost of asset is higher than the market value of the targeted assets.

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