Anil signed a contract with Phelari group to bottle and distribute their soft drink brand Kickapo. The taste of this soft drink was unique and it became the most preferred soft drink consumed by teenagers. The agreement stated that Anil should use the same ingredients used by Phelari group while bottling the product. Identify and give the meaning of this type of enterprise growth opportunity.

Question

Accepted Answer

The type of enterprise growth opportunity identified in this case is **Manufacturing Franchise**. In a manufacturing franchise, an organization is given the right to manufacture a product using the franchisor's name and trademark and sell it.

In this case, Anil (the franchisee) signed a contract with Phelari group (the franchisor) to bottle and distribute their soft drink brand Kickapo. The agreement stated that Anil should use the same ingredients used by Phelari group while bottling the product. This is典型的 of a manufacturing franchise arrangement where the franchisee manufactures and bottles the product according to the franchisor's specifications while using the franchisor's brand name. Manufacturing franchise is common in the food and beverage industry, particularly with soft drink bottlers.