Question 1

From the given typical sales promotion activities in Column I and related examples in Column II, identify the matching pair and choose the correct option. Column I: 1 Business Promotion, 2 Sales Force Promotion, 3 Consumer Promotion, 4 Trade Promotion. Column II: A Loyalty Reward Programmes, B Commission, C Corporate Entertainment, D Trade Show Displays.

Accepted Answer

(C) 1-D, 2-B, 3-A, 4-C

Question 2

Assertion (A): Television is a powerful advertising media. Reason (R): As it creates impact through sight, sound and movement.

Accepted Answer

(A) Both A and R are true and R is the correct explanation of A

Question 3

Taglines are basically simple but powerful messages that help to communicate an enterprise goals, missions etc. It can come in the form of:

Accepted Answer

(D) All of the above

Question 4

Find the odd one out amongst the following Generic names:

Accepted Answer

(D) Sony TV

Question 5

Ponds is an example of this type brand also referred to as umbrella branding:

Accepted Answer

(B) Family

Enterprise Marketing

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