What is meant by Personal Selling? State any two roles of a salesperson.

Question

Accepted Answer

**Personal selling** means selling products personally. It involves oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making sales. Companies appoint salespersons to contact prospective buyers and create awareness about the company's product.

A salesperson plays three different roles:
1. **Be persuasive** — convincing customers about the product's value
2. **A service provider** — assisting customers with their needs
3. **Be informative** — educating customers about product features and benefits