Meera, a young entrepreneur, recently started her own business of handmade soaps. However, due to limited financial resources, she was concerned about how to sell her products to customers without spending much on distribution. She discussed this problem with her cousin, who worked in an e-commerce start-up. He suggested that she sell directly to customers through online platforms and social media, eliminating the need for intermediaries. Taking his advice, Meera decided to adopt a simple channel of distribution that would help her reach customers directly and reduce costs. (i) Identify the channel of distribution adopted by Meera. (ii) Explain the channel of distribution mentioned above. (iii) Give any two advantages of this type of channel.