'Swadisht', an online food delivery platform, has been in business for the last ten months. It is now planning to launch its advertising campaign 'Bhook Lage Toh Swadisht Khao'. The campaign aims to inform and improve its brand image as a household, friendly and trustworthy service. This advertising campaign is for working professionals who often struggle with time constraints for cooking at home and also for teenagers who love 'Swadisht' food. Identify and state any two rules considered by 'Swadisht' online food delivery platform, while planning to launch its advertising activity.

Question

Accepted Answer

Two rules considered by Swadisht while planning its advertising activity are:

1. **Aim:** The primary purpose of the advertisement is to inform and improve brand image as a household, friendly, and trustworthy service. The campaign aims to make the brand name familiar to the public and create goodwill among the target audience.

2. **Target:** The target audience has been clearly identified as working professionals who struggle with time constraints for cooking at home, and also teenagers who love Swadisht food. This rule requires identifying from which sector of the public the business is trying to achieve a response.