Read the passage and answer the following questions:

Question

Passage:
Pooja after finishing her catering course wanted to start her pastry shop in her home town - Jaipur. She knew that there were a lot of national and international tourists who visit the place whom she considered as her target customers. She also planned to have a centralised kitchen to make the pastries and then use vans to transport to various shops all around Jaipur. For the same, she also decided to rent a warehouse near to her centralised kitchen.

Questions:
Q1: From the above case study, identify and explain the factors which Pooja has paid attention whilst doing market assessment.
A: Pooja has paid attention to two factors of market assessment:

1. **Demand** — She identified the national and international tourists visiting Jaipur as her target customers, which determines the size of the market she is targeting.

2. **Cost and price of product** — Her plan of a centralised kitchen, vans to transport pastries to shops all around Jaipur, and a warehouse near the kitchen shows that she studied cost variables such as transportation and storage, which influence the delivery mechanism of the product.

Accepted Answer

Pooja has paid attention to two factors of market assessment:

1. **Demand** — She identified the national and international tourists visiting Jaipur as her target customers, which determines the size of the market she is targeting.

2. **Cost and price of product** — Her plan of a centralised kitchen, vans to transport pastries to shops all around Jaipur, and a warehouse near the kitchen shows that she studied cost variables such as transportation and storage, which influence the delivery mechanism of the product.