To be successful an entrepreneur needs to work on various areas. One such area is generation of ideas which is very crucial for the ultimate success of the firm. In order to streamline the generation of the ideas the entrepreneurs will have to use various convenient frames of reference. Comment on any two such frames.

Question

Accepted Answer

Idea fields - convenient frames of reference for streamlining idea generation. Two frames: Natural resources (ideas based on natural endowments) and Market driven ideas (ideas based on market research of consumer preferences).