NextQ182

(b) One of the important methods for generating ideas is to carry out a 'Market Research'.(i) What is meant by 'Market Research'? (ii) Explain how market research helps an entrepreneur for generating 'Market-driven or Demand-driven ideas' as a source of idea field.

Question 181

'Ability to perceive and preserve basic ideas' is an important factor involved in the process of sensing opportunities.

Identify and state any three sources that lead to emergence of these basic ideas.

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