What are the alternative channels available for agricultural marketing? Give some examples.

Question

Accepted Answer

There are various alternative channels available for agricultural marketing through which farmers can sell their produce directly to consumers and increase their incomes. Some examples are:

- Apni Mandi (Punjab, Haryana and Rajasthan)
- Hadaspar Mandi (Pune)
- Rythu Bazars (vegetable and fruit markets in Andhra Pradesh and Telangana)
- Uzhavar Sandies (farmers' markets in Tamil Nadu)

Another alternative channel is the direct contractual sale between farmers and national and multinational companies. These companies provide seeds and other inputs and assure procurement of the produce at pre-decided prices. These channels raise farmers' incomes, expand the market for farm products and reduce the price risk for small and marginal farmers.