Class 12 Business Administration: Marketing Management

Introduction to Marketing

Chapter 10: Marketing Management - Introduction to Marketing. Learn why the consumer is the king of the market, how marketing differs from selling, and how leading authorities define marketing. GSEB Class 12 Commerce Business Administration revision notes.

Ideologies / Concepts of Marketing Management

Chapter 10: Marketing Management - Ideologies / Concepts of Marketing Management. Study the production, product, selling, marketing and social concepts, and see how the business focus shifts from the factory to the consumer and then to society. GSEB Class 12 Commerce Business Administration notes.

Marketing Process and Functions

Chapter 10: Marketing Management - Marketing Process and Functions. Learn how the marketing process balances consumer needs with the product mix, and study all fifteen marketing functions from research to after-sales service. GSEB Class 12 Commerce Business Administration notes.

Marketing Mix (4 Ps)

Chapter 10: Marketing Management - Marketing Mix. Learn how product, price, place and promotion work as the four controllable levers of marketing, and study pricing factors, pricing objectives and the four distribution channels. GSEB Class 12 Commerce Business Administration notes.

Components of Promotion Mix

Chapter 10: Marketing Management - Components of Promotion Mix. Study advertisement, personal selling, sales promotion, publicity and public relations, with their roles, objections, techniques and the qualities of a good salesman. GSEB Class 12 Commerce Business Administration notes.

Product-Related Decisions

Chapter 10: Marketing Management - Product-Related Decisions. Study branding, labelling and packaging: their meanings, definitions, features and functions, and how each one turns a product into an identifiable, protected and attractive offer. GSEB Class 12 Commerce Business Administration notes.